Trade shows can be an excellent experience for a businessperson who wants to get their brand noticed by others in the industry. At the same time, if you show up to one of these events without a clear goal in mind, or if you're not entirely sure what the point of the experience is, you can end up wasting all the money you spent on travel expenses and your visual aids.
As the leading manufacturer of custom gobo design, we have quite a few clients who attend trade shows and use our products to visually brand their presence. As a result, we hear about some of the techniques that work and a lot that don't. Here are a few tips to keep in mind for your next trade show:
- Are your visuals crisp and clear? As Marketects, a marketing advice site, notes, if your visuals are poor quality, it will reflect badly on your business, no matter how competent you are.
- If someone who didn't know you walked up to your booth, how long would it take them to find out what you do? Those who attend trade shows likely have quite a few booths that they want to see, and may even have meetings booked with business partners. Make sure that they can learn about your company quickly, before they head off to their next appointment.
- Once they leave, do visitors have anything to remember you by? Business cards, pamphlets and complementary gifts are all easy to create and help people remember you once they walk away from your booth.
Custom gobos from GoboSource are a terrific way to brand your exhibit to make sure your logo and business stick in people's minds once the show is over. To find out more, browse our website today!
