Using gobo lights in marketing and for business events requires careful planning, but the payout can be extraordinary. Firms that utilize excellent lighting and the right gobo designs can maximize consumer engagement and entertain at the same time, leveraging a better overall experience at trade shows, business events and more.
In order to take full advantage of the benefits gobo lighting can provide, businesses need to ensure they are optimizing both their use of lights and the custom designs they create. Below are three tips for getting the most out of your gobos and using them to stand out to potential customers:
- Customize – Rather than using stock gobo designs and patterns, make sure you create some custom gobos that are personalized to either the event they are for, or your company. This will lend a more memorable touch that will stick in potential customers' minds and encourage them to return to your business later.
- Optimize color – Color plays a major role in gobo design and can be used to attract attention or impress. High-quality custom glass gobo designs can integrate color and put your logo in lights or be used in conjuncture with motion effects to create impressive patterns to draw in a crowd at a trade show. Whenever possible, try to keep the colors light and vibrant, saturated colors such as dark blue or dark red, reduce the projection brightness by more than 90%. Certain colors such a brown tones require multiple filters and make the gobos expensive and less efficient.
- Simplicity in style – A simpler design will be easier to customize and will show up with increased clarity on whatever surface you illuminate. Using a simple design, or even using outlines and silhouettes instead of full images, can maximize the effectiveness of your gobos.
The right gobos play a crucial role in taking marketing and event design to the next level. Visit Gobosource for all of your gobo design and projector needs.
