When businesses throw parties, they have to be grand affairs. Not only do major corporate events create a lasting impression on the firm's brand image, but they show potential customers and partners exactly what the firm is willing to invest in its own employees. In order to make these affairs that much more memorable, businesses should integrate gobo lights and images into their event design planning to utilize lighting in their favor.
According to Live Design, Andrea Michaels is exploring how to take lighting design elements commonly associated with rock concerts or a Cirque du Soleil show and apply them to the corporate world. In her three Corporate Design Challenges sessions at LDI, Michaels will explore the "business" of corporate events, and how to optimize design and production for these unique productions in ways that make them seem much grander and more elaborate than a typical office party.
"These sessions are for learning about the unique aspects, needs, and delivery methods of an ever-growing field," says Michaels. "Learn how to apply the elements of a U2 concert or Cirque du Soleil show to a general session: It's what it is, how to do it, how to succeed… in three sessions with many masterminds of the corporate events industry."
One way to really enhance a corporate event is to integrate custom gobo designs that include your company logo, along side stock metal gobos that present engaging patterns, images and designs to the audience. The use of gobos will allow for more interesting use of lighting, as well as moving, focused decorations that will be easy to reuse over and over again.
If you're looking for stock gobos or assistance with custom gobo images, contact GoboSource for more information.
