With so many different vendors and businesses attending a trade show, instant attraction is a critical component of drawing in potential customers and keeping them engaged at your booth. Many attendees make decisions on whether or not to stop at a company's booth in under 5 seconds, so it is critical that you optimize your firm's draw and look more interesting than the booths around you at first glance, not second. Many companies are able to achieve this appeal through the use of gobo lights.
The right lighting can instantly change the tone and enhance the curb appeal of your company's booth. Whether it's using patterns to attract attendee's attention or throwing your firm's logo on the floor or wall, a gobo image will become a critical part of your booth design, providing the initial draw that gets customers to approach and allowing your booth staff to seal the deal.
There are several ways to optimize your use of a gobo at your trade show booth:
- Amuse the audience – Using well timed lighting as part of your booth presentation will help entertain visitors throughout the trade show.
- Attract attention – A mini lightshow with moving patterns and motion effects will draw a crowd – just don't make it distract from your company presentation.
- Illuminate the company – Putting your company logo in lights is a great way to boost booth appeal.
For any gobo needs, whether looking to take your trade show booth to the next level or for use at the company headquarters, shop at Gobosource.com for help with custom gobo design, projector selection and more. We will save your designs for future ordering as well, making it easier for you to replace or add additional gobo images to your inventory.
