With the housing market slowly growing in strength once more, real estate agents have to leverage every tool at their disposal to maximize sales and bring buyers into the homes they are showing. One way that agents could market both outside of the home and during open houses and showings is to incorporate their own logo or business card information into a custom gobo design to illuminate inside or outside of the house.
For real estate agents, driving a sale is your No. 1 priority. Utilizing a gobo image can ensure that your name and the home you're showing off sticks in the potential buyer's mind. In order to optimize your use of a gobo in this setting, there are a few considerations to keep in mind, including:
Placement – Putting a gobo in the right place ensures optimal visibility and can even be a conversation starter. During an open house, having the image prominently displayed directly in line of sight upon entry to the home is a great way to ensure those touring it remember your name. At other times, you can use an outdoor projector to display your information on the side of the house so that passersby quickly see it and remember. This can be more effective than solely having a sign out front, especially at night.
Color – Color gobos offer a unique way to incorporate more than static text. A custom glass gobo can throw your agency's logo on a wall, or even your image to maximize the potential buyer's remembrance of their visit to the home you're showing.
For any gobo design or purchasing needs, contact GoboSource. We can help you design the perfect gobo for any real estate needs and supply you with all the necessary accessories.
